Insight Topics

Explore a wide range of topics, from recruitment strategies and leadership challenges to adapting to market trends and personal development. You can also find Insights that discuss the importance of branding, effective communication, and innovative practices, providing real estate leaders with insights and tools to become better at recruiting.

Help Your Prospects Remember You

Help Your Prospects Remember You

Memorability plays a significant role in recruitment. Discover strategies to leave a lasting impression and start meaningful relationships with your prospects.

A Quick Recruiting Lesson from Gene Hackman

A Quick Recruiting Lesson from Gene Hackman

Ignite agent recruitment by turning from a stranger to a familiar face. Improve connection by building awareness and active communication with prospective hires.

The Cultural Connection and More Profit

The Cultural Connection and More Profit

Explore how building a positive company culture not only improves agent satisfaction and retention, but also leads to higher revenues and profits.

How to Defeat Low-Cost Competitors

How to Defeat Low-Cost Competitors

Revolutionize your recruiting strategies, defy low-cost competitors, and charge more by identifying specific niches and offering innovative solutions to their problems.

Don’t Rely On Your Brand Too Much

Don’t Rely On Your Brand Too Much

Brand love is rare in real estate. Focus more on communicating compelling employment benefits to resonate with recruitment prospects.

Where You Need to Focus Right Now

Where You Need to Focus Right Now

Gain insights on how to recalibrate your focus to engage, recruit, and brand effectively in the real estate industry this quarter.

I’ve Heard of You

I’ve Heard of You

Discover how generating buzz through value proposition and culture in a real estate office led to a high-performing agent acquisition.

Narrowing Your Message

Narrowing Your Message

Discover how to craft a recruiting value proposition that’s specific, simple, and compelling. Avoid the noise and attract experienced real estate agents

Avoiding the Race to the Bottom

Avoiding the Race to the Bottom

Crafting targeted value propositions in real estate recruitment leads to less friction and increases success, moving away from undifferentiated competition.

More Talent Attraction

More Talent Attraction

Discover how to effectively attract talent in real estate through consistent, engaging recruitment events and strong branding tactics.

Narrow and Deep or Wide and Shallow

Narrow and Deep or Wide and Shallow

Diving into the dynamics of employment branding for large and small real estate organizations, understanding its influential role in recruitment strategy.

Stop Promoting and Start Attracting

Stop Promoting and Start Attracting

This post uncovers how harnessing the power of attraction, particularly the principle of familiarity, can lead to more successful real estate recruitment.

Defining What Doesn’t Work for You

Defining What Doesn’t Work for You

Understand how to build a strong recruiting brand by defining key characteristics in agents that best suit your real estate brokerage.

Recruiting Types: Experienced Agents

Recruiting Types: Experienced Agents

Learn to recruit experienced agents effectively by identifying niche values and crafting a compelling unique value proposition in the real estate industry.

Recruiting Types: Near-Term New Agent Recruiting

Recruiting Types: Near-Term New Agent Recruiting

Delve into effective tactics for near-term new agent recruiting and the importance of a strong employment brand. Explore the challenges faced by brokers in the real estate industry.

Don’t Strive For Being Notorious

Don’t Strive For Being Notorious

Exploring the limited role of unaided awareness in real estate recruitment, emphasizing personal connections over mere reputation.

Brand Bragging

Brand Bragging

Brand Bragging emphasizes the importance of employer branding in recruitment, showing how effective communication and visibility on social media can attract job seekers.

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Recruiting Solutions For All Stages of Your Business

TalentScout

Proactive Outreach to Your Ideal Agent

TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.

CoRecruit

Experienced Agent Recruiting At Scale

CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.

ThirdPool

New Agent Sourcing At Scale

ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.