Making Your Best First Impression

by | Mar 1, 2024

According to social psychologist Amy Cuddy, there are two basic questions in a person’s mind when they meet you for the first time.

Can I trust you? and Can I respect you?

Psychologists refer to these dimensions as warmth and competence respectively, and ideally you want to be perceived as having both.

Most people, especially in a professional context, believe that competence is the more important factor. After all, they want to prove that they are smart and talented enough to handle your business.

But researchers have found the opposite to be true–warmth is the most important factor in how people initially connect with you.

How do you spend the first few minutes of your interviews?

If you’re focused on competence, you’re probably starting off on the wrong foot, according to Dr. Cuddy.

If someone you’re trying to influence doesn’t trust you, you’re not going to get very far; in fact, you might even elicit suspicion because you come across as manipulative.

A warm, trustworthy person who is also strong elicits admiration, but only after you’ve established trust does your strength become a gift rather than a threat.

Helping someone change careers or find a better team is a gift, but that gift will only be received if a recruiting prospect trusts and respects you as a hiring manager.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.