Cheap Trick Recruiting Advice

by | Apr 4, 2023

In 1977, Cheap Trick released their now classic single I Want You to Want Me.

I’m sure many of you can hum the tune.

This simple song contained some profound recruiting advice:

Your recruiting prospects want to know they’re wanted.

This knowledge builds attraction between two individuals.

It’s a message that is easy to insert into the recruiting process at various points and will likely resonate with those who are hearing it.

I really respect the work you’re doing, and I’d love to have someone with your talent on our team.

The agents you’ve worked with from our office think you’re amazing—we want you working on our side!

If you’d ever consider making a move, please remember you’re our #1 prospect.

It’s a simple message that can have a powerful effect. After all, you can still hum the tune 44 years after it was released.

Sidenote: In 1984, researchers confirmed the Cheap Trick hypothesis as it relates to persuasion in business applications—so you don’t have to completely trust what you learned from this song.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.