I spoke with the CEO of a large real estate company (2000+ agents) over the weekend.
I asked: How are your agents handling with what may be the new normal?
It’s interesting. About a third have quickly realized what’s changed, and they’re charging ahead with our virtual tools, reaching out to clients, and even writing a few deals.
Another third are moving slower, but they’re proactively trying to figure out what to do and how to do it.
The final third are sitting at home and flipping between Netflix and cable news and waiting for the world to end.
Capturing and sharing the stories of those who are charging ahead is something every leader should be doing at this juncture.
This CEO sent me 11 screen shots of texts, social media posts, and emails from agents who are charging ahead.  Here are two of my favorites:
So far, I haven’t lost anything, and my team has executed multiple contracts over the weekend. Let’s hope we can get inspections and appraisals now…
My team is still showing property, but with gloves and restrictions. We will not hold open houses. Inspectors and contractors are working, but with caution. New listings are coming online and our MLS has just allowed listings to stay active with virtual showings. Sellers have become more motivated and offer deadlines have disappeared. Back to the good old days!
Sharing this kind of good news not only brings recognition to the early adopters, but it also inspires the second group to push forward and not give up.
And, don’t limit the sharing to just your own agents.
Reach out to the broader community of agents who work in other companies, as well.
People need to hear good news, and a rising tide lifts all boats.
