Insight Topics

Explore a wide range of topics, from recruitment strategies and leadership challenges to adapting to market trends and personal development. You can also find Insights that discuss the importance of branding, effective communication, and innovative practices, providing real estate leaders with insights and tools to become better at recruiting.

Focus Less on What Your Competitors Offer

Focus Less on What Your Competitors Offer

While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.

The Avocado Principles

The Avocado Principles

The recruiting advantage goes to those who plan ahead and build a bench of talented individuals who ripen when the time’s right. They alone will enjoy the fruits of hiring high-performers.

How to Update Your Belief Stack

How to Update Your Belief Stack

To establish a new belief and empower it to inform your actions, you must proactively build an arsenal of evidence to outweigh the old belief. This is no small feat. And it’s one of the reasons you may want to grab a copy of Updating Your Belief Stack.

Resilience:  Your Recruiting Super Competency

Resilience:  Your Recruiting Super Competency

You cannot overvalue your own resilience. It affects everything about you–from your capacity to solve problems and innovate to your physical, mental, and emotional well-being. Resilience is like a super-competency, influencing many other related skills and abilities that you need to deploy in order to work, manage, and lead well.

How to Work a Recruiting Funnel Like a Pro

How to Work a Recruiting Funnel Like a Pro

This framework helps us remember there’s a natural pace and process that honors talented prospects—it makes them feel valued and respected. If you’re not getting the number of high-quality hires you desire, work back through each step of the recruiting funnel.

Doing Only the Things You Like Doing

Doing Only the Things You Like Doing

For most recruiters and hiring managers, recruiting is a complex, end-to-end process containing a bunch of the individual tasks all of which they’re not going to enjoy. Those who push through unpleasant tasks not only find success but also find more satisfaction in the parts of the recruiting process they do enjoy.

Avoiding the Race to the Bottom

Avoiding the Race to the Bottom

Doing the work of crafting a value proposition that uniquely meets the needs of a specific group of agents reduces the friction later in the recruiting process.

Why Struggling is a Great Predictor of Success

Why Struggling is a Great Predictor of Success

Those who aren’t stars in youth and who don’t land the plum jobs early on, must cast about for direction and meaning. When they find their way, they’re already trained in the mental habits of managing difficulty and re-framing expectations.

Execute More, Tweak Less

Execute More, Tweak Less

Yesterday, we talked about the importance of hiring professionals instead of amateurs. The same principle applies to your own...

Building a New Agent Checklist

Building a New Agent Checklist

In previous Insights, I’ve encouraged you to spend some time quantifying your ideal recruiting prospect. It may be helpful to go one step further and convert your collection of desirable characteristics into a checklist–especially for new agents.

Find a Struggle to Share

Find a Struggle to Share

If you want to connect with someone beyond the surface level, find something they’re struggling with and share in their pain.
Authors Chip and Dan Heath describe how this works:
One study found that when strangers were asked to perform a painful task together—in one case, submerging their hands in tubs of ice water to perform a sorting task—they felt a greater sense of bonding than did strangers who had performed the same task in room temperature water.
This bonding happened even though the task was pointless.

Templates and Clear Instructions

Templates and Clear Instructions

Mundane activities like recruiting go better when you’re following a pre-planned regiment that include scripts, time-blocks, and ways to collect feedback on how you’re doing.

Why Recruiting Conversations Feel So Awkward

Why Recruiting Conversations Feel So Awkward

The best recruiting happens when you’re able to temporarily ignore your basic need for connectedness and help those in your recruiting pipeline feel something remarkable.

Stop Promoting and Start Attracting

Stop Promoting and Start Attracting

The promotional techniques used in a simple sale feel inappropriate to a recruiting prospect. You would never say:  If you sign...

Hiring People Like You

Hiring People Like You

Some hiring managers focus their attention on prospects who have similar tendencies and screen out those who display differences.

Building Your Recruiting Plan for 2026

Building Your Recruiting Plan for 2026

Have you built your recruiting plan for this year?   If not, here’s a post from our archive that will help get started. This...

Escaping the Drama Triangle

Escaping the Drama Triangle

Explore the shift from rescuer to coach, fostering a positive work environment and empowering agents to solve their own problems in the real estate sector.

The Drama Triangle

The Drama Triangle

Dive into the psychologically driven “Drama Triangle” and its implications on leadership, communication and development within the real estate industry.

Talent Attraction Magic

Talent Attraction Magic

Imbue your hiring process with a “magic” formula. Enhance talent attraction by merging desire, action, and consistency in your leadership role.

Rebuilding Your Recruiting Swing

Rebuilding Your Recruiting Swing

Explore how to revamp your traditional recruiting strategies to maintain relevance and boost your success in the evolving real estate industry.

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Recruiting Solutions For All Stages of Your Business

TalentScout

Proactive Outreach to Your Ideal Agent

TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.

CoRecruit

Experienced Agent Recruiting At Scale

CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.

ThirdPool

New Agent Sourcing At Scale

ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.