Next Generation Agents

by Ben Hess, Managing Director, ThirdPool Recruiting

Glenn is the CEO of Redfin and shared the results of an agent survey his company recently commissioned.

It was an industry-wide survey and the findings are extensive.

It covers information from agents about commissions, hours, sales volume, returns on lead-generation investments, income, career satisfaction, customer demographics, and diversity.

We’ll delve into some of the results next week, but it’s worth reading through quickly on your own.

From a high level, how do the results compare to what you’re experiencing in your company?

A big thanks to Redfin for commissioning this survey and openly sharing the results.

Why Emotional Connections Are Needed to Sustain Recruiting Relationships

May 11, 2026 | Communication, psychology, Recruitment

An effective hiring manager knows better than to play this game. It doesn’t support the objective of building an emotional connection with the candidate. An emotional connection is what’s necessary to sustain a candidate through a long hiring journey lined with competitors.

The Avocado Principles

May 8, 2026 | Development, Leadership, psychology, Recruitment

The recruiting advantage goes to those who plan ahead and build a bench of talented individuals who ripen when the time’s right. They alone will enjoy the fruits of hiring high-performers.

Creating Pacts to Avoid Distraction

May 7, 2026 | psychology, Strategy, Time Management

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

May 6, 2026 | Leadership, psychology, Recruitment

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.

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by Ben Hess, Managing Director, ThirdPool Recruiting

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