Agents are struggling to make sense of the NAR settlement and its implications.
Some organizations are doing a great job of getting close to their agents and using the uncertainty to strengthen their relationships.
If you’re struggling to develop a plan to initiate these types of connections with your team, here’s someone who might be able to help.
Bryan Miles CEO of Belay has been helping companies build and maintain cultures under difficult circumstances for the last decade.
Bryan advises managers to proactively assess the temperature of their cultures by using the following methodologies:
Focus Groups: Pull together a small group of agents and employees, and ask them a few questions about the settlement and how the culture is responding.
Encourage them to talk openly about what they’re experiencing and what they see others experiencing.
Surveys: This tool has always been useful for addressing issues around collaboration, productivity, and distractions, but also, surveys can be used to get feedback on specific issues.
Don’t use anonymous surveys—you’ll get more effective and action-oriented results by asking individuals to own their opinions.
Outside Assessments: Ask those outside your organization who regularly interact with your agents and employees (ex. ancillary businesses such as mortgage, title, attorneys, etc.) for their perspective on how your agents are doing.
Stress can make a person’s blind spots worse than normal. An outside source can shine light on issues you might otherwise not notice.
The implications of the settlements are going to take months to fully play out.
These are not one-time strategies–use them frequently to collect needed information to assess you culture’s temperature.
More than ever, no news is not good news.
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PS. If you’ve never collected this kind of information, and it seems overwhelming, reach out to schedule a free consultation. We’ll get you pointed in the right direction and equip you to be the leader your agents need right now.
