The pandemic has changed a lot of things in the business world.

Is it now OK to skip the face-to-face (or mask-to-mask) interview?

In a post from the archive, René Shimada Siegel reminds us that there are still some distinct advantages to connecting in person with your prospects.

You’re off the record. Many prospects work in places where they can’t have private conversations. Over sushi or a latte or a walk around the block, prospects can let me know more — with more color – what’s really going on in their lives.

You’re making use of not-so-small talk. Most business conversations are focused on solving a problem quickly and efficiently, while business relationships are built when people take the time to share and learn more about each other. That happens more naturally in person.

You’re making an impression. I bought a new handbag. It’s faux ostrich and it’s pink. Really pink. I’ve received compliments on it from every woman (and one man) I’ve met with in the past two weeks. Who knew my $60 knock-off handbag would be such a great conversation starter and deliver a strong personal statement? How do you do that over Zoom?

You’re reading body language. Facial expressions often communicate so much more than words and they don’t come across in a live-stream like they do in person. From looking at a person’s eyes and body language, I can see confidence, empathy, fear, friendliness, sincerity, and a host of other emotions.

As the use of technology continues to evolve in the real estate industry, don’t completely give in to the siren’s call. After all, these are still humans you’re trying to hire.