Years ago, Kevin Kelly from Wired magazine wrote the classic 1000 True Fans essay.His point: Most entrepreneurs find success by building something a few people are really excited about buying.According to Kevin, these super fans are the engine for expansion.While the support of a thousand true fans is a good base, for every single true fan you might have two or three additional regular fans.Think of concentric circles with true fans at the center and a wider circle of regular fans around them.Hiring managers should adopt this paradigm for recruiting.Focus your time and effort building a business system that a small number of agents (10 – 20) are super excited about using.As this core group demonstrates success, concentric circles of new fans will develop who are a lot like those in the core group.By nature, those who migrate into a concentric circle will be similar to those in the core group.It’s the most authentic way to build a culture of like-minded individuals.Once up and running, your primary job is to fuel the central fire being enjoyed by your super fans.
