The visibility of your employer brand is becoming increasingly important.

Consider these sourcing metrics derived from a recent LinkedIn employment study:

75% of job seekers consider an employee’s brand before applying for a job.

52% of candidates first seek out the company’s sites and social media to learn more about an employer before applying.

76% of recruiting prospects want details on what makes a company an attractive place to work.

#1 obstacle candidates experience when searching for a job is not knowing what it’s like to work at an organization.

In essence, your recruiting prospects want to feel familiar with you and your company before engaging.

How do you build familiarity?

Some companies use a concept called “brand bragging.”

These are short, simple messages that highlight your company brand and what it’s like to work there.

(Here are some Instagram examples from a company who does a great job brand bragging.)

The best messages are concise, visual, and show up in places your prospects frequent online.