by Ben Hess, Managing Director, ThirdPool Recruiting
You know you’re working a recruiting system when you start thinking about conversions.
By observing some of the best real estate hiring managers and recruiters over the last decade, I’ve noticed a conversion pattern has emerged.
If you identify 20 recruiting prospects (they self-identify through recruitment marketing or they fit an ideal prospect profile you’ve developed), you’ll need to have a preliminary recruitment-focused conversations with at least 12 of them.
If you have 12 conversations (email, text, or voice) with recruiting prospects, you should be able to schedule five interviews/face-to-face meetings.
If you schedule five interviews/face-to-face meetings, four of the interviews will actually happen.
If you conduct four interviews/face-to-face meetings, three will be worthy of moving into your recruitment funnel.
If you put three individuals into your recruitment funnel and follow-up properly, you’ll eventually hire one high-quality agent.
What are your recruitment process conversion metrics?
If you don’t know, start measuring so you can benchmark yourself against those who consistently hire talented new agents.
