How to Turn 20 Recruiting Prospects into Your Next Best Hire

by | Feb 25, 2019

by Ben Hess, Managing Director, ThirdPool Recruiting

You know you’re working a recruiting system when you start thinking about conversions.

By observing some of the best real estate hiring managers and recruiters over the last decade, I’ve noticed a conversion pattern has emerged.

If you identify 20 recruiting prospects (they self-identify through recruitment marketing or they fit an ideal prospect profile you’ve developed), you’ll need to have a preliminary recruitment-focused conversations with at least 12 of them.

If you have 12 conversations (email, text, or voice) with recruiting prospects, you should be able to schedule five interviews/face-to-face meetings.

If you schedule five interviews/face-to-face meetings, four of the interviews will actually happen.

If you conduct four interviews/face-to-face meetings, three will be worthy of moving into your recruitment funnel.

If you put three individuals into your recruitment funnel and follow-up properly, you’ll eventually hire one high-quality agent.

What are your recruitment process conversion metrics?  

If you don’t know, start measuring so you can benchmark yourself against those who consistently hire talented new agents.

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