by Ben Hess, Managing Director, ThirdPool Recruiting
Anglers often use “chumming” to catch fish in saltwater environments.
By putting small bits of food (chum) in the water, fish are drawn to the fisherman.
According to research on search behavior, the same thing may be happening with your company’s career site.
Most recruiting prospects start their search on Google, job-related search engines, or professional social networks.
By comparison, only 4% of prospects start their search on the career site of a specific company.
So, how do most people get to your career site?
After seeing a job opportunity on an external job board or career-related site, almost 70% report circling back and applying on a company’s career page.
To maximize the flow of recruiting prospects to your company, you’ll need a two-pronged strategy.
- Put the Chum in the Water. Expose the job-search world to your recruiting brand and the opportunities in your company.
- Proactively Fish for Those You Attract. Be ready to capture not only those who respond directly to a recruiting ad, but also those who visit your career page after searching.
The combination of these two strategies will significantly increase the flow of recruiting prospects to your company.
Just doing one or the other may leave you with an empty stringer.
