Lead With Hope

by | Mar 8, 2024

People explore new opportunities and change careers because they hope to find something better.

Catching a vision for a better future has inspired some of the greatest accomplishments in human history.

And the same energy is behind the most remarkable accomplishments in the real estate industry.

As you talk with your recruiting prospects about making changes, lead with hope.

Hope for more income.

Hope to scale your business to the next level.

Hope to bounce back from last year’s difficulties.

Hope for working with others who share the same values.

Hope for ____________ (let your recruiting prospect fill in the blank).

Try starting your recruiting discussions with a simple question:

What are you hoping for between now and the end of year?

Once an individual reveals what they’re trying to accomplish, it’s only natural to then ask:

What are the obstacles keeping you from getting there?

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The Simple Psychology of Real Estate Recruiting [eBook]

Unlock the secrets of effective real estate recruiting and learn how you can build trust, foster rapport, and understand the psychology behind candidate decisions. Discover techniques for converting acquaintances to hires and retaining agents by addressing their needs and aspirations.