Over the last decade, tech companies have invested billions of dollars trying to disrupt the connection between real estate agents and consumers.NAR reported that 86% of real estate transactions had an agent involved. And another 10% of buyers purchased their homes directly from the previous owners. The more things change, the more things stay the same. Real estate is still primarily a relationship business, and those with the best agents are going to win. If you want to scale your organization, your capacity to scale the talent acquisition function of your business will control your destiny. You can have the best marketing, the best business systems, and the best tech, but these factors will only have a marginal effect on your success unless you combine them with the best agents. So here is your challenge: How do you scale a low margin business that is heavily dependent upon the hiring and retention of talented individuals? This is the topic we’ll be addressing in our Recruiting Mastermind on Friday. There are no quick answers or easy solutions, but there are some great entrepreneurs and business owners who have figured it out. You’ll get to meet one on Friday and find some answers to the real estate industry’s most difficult problem.
And yet in 2022,