Flashback Friday: The Reasons Your Why is So Important

by | Nov 8, 2019

by Ben Hess, Managing Director, ThirdPool Recruiting

It’s common for an organization or a team to have some members who lack motivation towards agreed upon goals.

It seems some people are always dragging their feet, complaining, and pushing back when they’re asked to complete tasks contributing to the end goal.

In today’s flashback, Dave Mashburn reminds us:

To solve this problem, it’s important to clearly define and frequently remind those on the team of the “why” behind the end goals being promoted.

Stressing the “what” and the “how” will always lead to an empty or shallow obedience.

Buy-in to your organization’s goals and desired results cause motivation to sprout, grow, and flourish.

And buy-in is created by openly discussing, agreeing upon, and frequently repeating the “why” behind those goals and desired results.

This principle also relates to hiring.

Recruiting prospects are attracted to leaders and teams who are driven by a sense of purpose.

Don’t be shy about explaining your “why” to those who you’re trying to recruit.

If your message is already resonating with a prospect during the recruiting phase, there’s a good chance they’ll buy-in to your goals once they’re hired.

• • •

Search for other Recruiting Insight Postings


The Simple Psychology of Real Estate Recruiting [eBook]

Unlock the secrets of effective real estate recruiting and learn how you can build trust, foster rapport, and understand the psychology behind candidate decisions. Discover techniques for converting acquaintances to hires and retaining agents by addressing their needs and aspirations.