If someone asked you to describe your recruiting strategy in one sentence, what would you say?

Most hiring managers stumble on this question because it’s difficult to define strategy.

Here is a helpful definition that Rich Millington recently published:

A strategy is the unique value you provide to prospects that they can’t get anywhere else.

A strategy statement describes how you will prioritize your efforts to deliver that unique value.

Using this definition, here are some short strategy statements to get you thinking about your unique value.

We’re the most reliable/trustworthy.
We have the friendliest culture.
We’re the most exclusive.
We’re the most nimble.
We’re the most comprehensive.
We’re the most focused.
We’re the best at assisting new agents.
We’re the best at helping experts.

You already know it’s unrealistic to try to be good at everything.

But it’s also a mistake to be truly good at something and then fail to clearly communicate it to your recruiting prospects.