Diffusing the “Shields-Up” Posture of Recruiting Prospects

by | Jan 5, 2021

Perhaps you remember the old Star Trek episodes where some unknown ship or life form is approaching the Starship Enterprise.

Spock and Mr. Sulu are desperately trying to figure out if this “thing” is a threat as the background music intensifies.

At just the last minute, Captain Kirk thunders out the order, “Shields up!” to protect the crew from an impending attack.

According to a group of Harvard researchers, humans do the exact same thing when they’re being approached by someone outside of their professional or social network.

They instinctively go into “shields-up” mode until they can determine if the person is safe.

Of course, your job as a hiring manager is to diffuse the perceived threat and get the person to lower their shields. Only then can meaningful dialog start to happen.

How do you do this? 

The researchers developed a relationship bias model that explained how individuals make judgments of other people and groups.

The model had two core trait dimensions and described how these judgments shape and motivate an individual’s social emotions, intentions, and behaviors.

In essence, they discovered what’s needed for someone to put their shields down and open a professional dialog.

What are the core traits?

Warmth: Can I trust you?

Competence: Can I respect you?

Your initial actions, behaviors, and questions must help your prospects quickly get answers to these critical questions.

Until they get these answers, the shields will remain up.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.