Quitter’s Day

by | Feb 22, 2023

According to research conducted by Strava (a social network for athletes), 50% of individuals give up on their New Year’s resolution by January 19th.

This is known as “Quitter’s Day.”

Another 30% (higher performers) make it until the second week of February before they throw in the towel.

The final 20% who make it past these two benchmarks have a good chance of seeing their goals materialize because they’ve used the previous six weeks to build the activity/task-level habits that support these goals.

Why do people give up before getting to the six-week mark?


When you decide to make a positive change in your business, it seems the whole universe starts to conspire against you to keep that change from happening.

People who make it into the top 20% tend to start the process with these two mindsets:

1.  They expect the change to be met with a large amount of internal and external resistance.

2.  They know the resistance will only last for few weeks before the new habit will take root.

With the right mindset, you can outlast the resistance and realize the goals you hope to achieve.

By the way, it’s not too late to set recruiting goals for 2023.

Thinking its work is done, the universe takes a nap about this time of year.

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