Justifying Your Value

by | May 6, 2024

Most hiring managers are in the position of frequently trying to justify their value to their recruiting prospects.

While it’s the natural consequence of competing inside a relatively closed system (there are a finite number of experienced agents and a lot of aggressive brokers after them), some hiring managers are better at making their case than others.

Coincidentally, your agents are increasingly finding themselves in the same situation–especially on the buyer side.

In both cases, justifying your value can start months before a prospect or client makes a final decision.

But eventually, there is a final negotiation that must be conducted and won in order to get the hire or secure the client.

More than ever, your negotiation skills must be sharp, focused, skillfully applied in order to make hires and coach your agents to win deals.

This is one of the reasons we asked Mike Walker to be our special guest for the next Recruiting Insight Mastermind.

With over 22-years of experience in real estate, Mike is one of the real estate’s industry’s most sought-after negotiation experts.

He has worked as an advisor for the largest real estate brands in the country and has trained over 10,000 agents to negotiate more effectively.

This is not only a mastermind that will benefit recruiters and hiring managers, but also a session that will benefit your agents and recruiting prospects, as well.

Take a minute to register now, and then pass this opportunity on to others who will need to improve their negotiation game to survive in the months ahead.

Unlock the Power of Persuasion: This Friday (May 10th) @ 12pm ET/9am PT.

 

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Focus Less on What Your Competitors Offer

Focus Less on What Your Competitors Offer

While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.