If you’re focused on experienced agent recruiting, you’re competing for talented agents alongside other real estate companies.

When you’re focused on new agent recruiting, you’re competing against the broader market of opportunities where an individual could possibly work.

According to the Appcast Trend Report, an interesting phenomenon is happening in the labor market.

Wages and salaries have been trending upward strongly for blue collar and service jobs. In leisure and hospitality, wages are growing particularly fast.

For example, restaurant workers have seen their pay increase more than 40% over the last three years.

By contrast, professional, management, and related fields have only seen modest pay increases.

And many of these professionals who worked remote during the pandemic are reluctant to reengage as companies require workers to return to the office. 

In the past, the real estate industry has offered those in hospitality and leisure an upgrade in their careers.

This message is falling flat.

Offering professionals a lateral transfer to the real estate industry that offers more flexibility, remote work conditions, and control over their workload is ringing true.

In a recent Gallup study, 9 out of 10 workers (89%) are “extremely likely” to start job hunting if they cannot work flexibly with their current employer.

Sounds like there’s an opportunity to pick up some really talented individuals this fall.