Insight Topics

Explore a wide range of topics, from recruitment strategies and leadership challenges to adapting to market trends and personal development. You can also find Insights that discuss the importance of branding, effective communication, and innovative practices, providing real estate leaders with insights and tools to become better at recruiting.

Why Emotional Connections Are Needed to Sustain Recruiting Relationships

Why Emotional Connections Are Needed to Sustain Recruiting Relationships

An effective hiring manager knows better than to play this game. It doesn’t support the objective of building an emotional connection with the candidate. An emotional connection is what’s necessary to sustain a candidate through a long hiring journey lined with competitors.

How to Disqualify a Recruiting Prospect

How to Disqualify a Recruiting Prospect

But what happens when the prospect is NOT qualified? If you’re being selective and focused on hiring talented agents, at least 80% of recruiting prospects are not going to meet your standards. Here are some ways to wrap-up a call with an unqualified prospect.

Asking for Referrals:  “I Trust Your Opinion”

Asking for Referrals:  “I Trust Your Opinion”

After hearing “I trust your opinion,” the prospect felt safe enough to engage in additional conversation for the next 30 minutes. The best recruiting conversations are built on trust and mutual respect.

Trust Me, You’re Not Alone

Trust Me, You’re Not Alone

I’m a big fan of Sean Cannell. Sean helps aspiring entrepreneurs develop YouTube businesses, and he has captured almost 3.5M subscribers. While he’s really good at sharing his video domain expertise, he’s even better at online marketing.

How Experienced Agents Progress Toward a Hiring Decision–Part 2

How Experienced Agents Progress Toward a Hiring Decision–Part 2

Your recruiting prospects will want to talk with you, tell you things, and agree to follow-on appointments when… They feel listened to and validated in a nonjudgmental way. They feel accepted and liked. They feel you understand and appreciate their goals, priorities, and aspirations. They feel you truly understand the context of their situation.

How to Use Recruiting Personas to Improve Your Hiring Results

How to Use Recruiting Personas to Improve Your Hiring Results

In late January, we pre-released our Real Estate Personas and Avatars Guide for Real Estate Leaders to just Insight readers.
This week, we’re releasing to the general public. This 15-page resource outlines the 11 most common real estate personas.

The Secret to Attracting More Recruiting Prospects

The Secret to Attracting More Recruiting Prospects

We identified a robust and consistent relationship between question-asking and liking. People who ask more questions, particularly follow-up questions, are attracted to and better liked by their conversation partners.

Questions You Shouldn’t Answer During an Interview

Questions You Shouldn’t Answer During an Interview

Answering the same questions interview after interview is not the best use of your time—especially if the answer requires you to take 15 minutes on a white board mapping out how commission splits work! Great hiring managers know that successful interviews happen when the candidate does most of the talking.

The Hidden Characteristic Most High-Performing Recruiters Share

The Hidden Characteristic Most High-Performing Recruiters Share

It may seem like a subtle distinction, but what you believe about yourself and your organization taints all parts of the recruiting process—for the good or for the bad. Recruiters, therefore, have a tremendous amount of power as change agents in their companies.

Set Yourself Apart by Listening More

Set Yourself Apart by Listening More

By making listening one of your signature strengths, you’ll stand out among your competitors and engage more recruiting prospects.

Assessing Motivation During Interviews

Assessing Motivation During Interviews

Intrinsically motivated individuals tend to perform their work with dedication and commitment. Research demonstrates that this motivation must be constantly cultivated in order to be maintained. With such a stark difference between the two types of motivation, it’s an important topic to cover during both interviews and follow-up.

Recognizing Cognitive Dissonance

Recognizing Cognitive Dissonance

As a recruiter or hiring manager, you’ll constantly be running up against cognitive dissonance when connecting with your prospects.

Execute More, Tweak Less

Execute More, Tweak Less

Yesterday, we talked about the importance of hiring professionals instead of amateurs. The same principle applies to your own...

Building a New Agent Checklist

Building a New Agent Checklist

In previous Insights, I’ve encouraged you to spend some time quantifying your ideal recruiting prospect. It may be helpful to go one step further and convert your collection of desirable characteristics into a checklist–especially for new agents.

A More Effective Way to Ask for a Referral

A More Effective Way to Ask for a Referral

“Do you know anyone…?” is open-ended and quite overwhelming. It likely will produce the respectful response:  “Well, I’m not sure, I’ll think about it.” “Who do you know who…?” will likely move your guest into searching their mind for just one person who might be a fit for you.

The “I’m Happy Where I’m at” Objection

The “I’m Happy Where I’m at” Objection

It reminds us that recruiting inertia is real, but your recruiting prospects are always looking for something a little better. This hope for something better is nearly universal, and it’s the weak spot in the defenses of every recruiting prospect.

Educate Your Recruiting Prospects

Educate Your Recruiting Prospects

So how do you keep a large pipeline like this engaged over a long period of time? One way is to educate them on how to solve their problems.

Recruiting Fast, Recruiting Slow

Recruiting Fast, Recruiting Slow

So, from the outside, it can look like they’re hiring fast.
But in reality, they’ve created a system that is always hiring.

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Recruiting Solutions For All Stages of Your Business

TalentScout

Proactive Outreach to Your Ideal Agent

TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.

CoRecruit

Experienced Agent Recruiting At Scale

CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.

ThirdPool

New Agent Sourcing At Scale

ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.