Insight Topics

Explore a wide range of topics, from recruitment strategies and leadership challenges to adapting to market trends and personal development. You can also find Insights that discuss the importance of branding, effective communication, and innovative practices, providing real estate leaders with insights and tools to become better at recruiting.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.

Why Pressuring Your Recruiting Prospect Never Works

Why Pressuring Your Recruiting Prospect Never Works

Pressure doesn’t work because it’s about you, your needs, and your timing. Persistence works because it forces you to sacrifice yourself and your short-term agenda for the benefit of another person. Agents are attracted to these kinds of leaders.

Measuring the Value of Your Tasks

Measuring the Value of Your Tasks

Having a hiring manager directly set appointments is the best way to find qualified prospects and hire high-quality agents. The efficiency of this activity is remarkable when appointments lead to hires.

Listen to That Little Voice in Your Head

Listen to That Little Voice in Your Head

Have you ever had the feeling that you should reach out to a prospect that popped into your head? When this happens, do you ignore the feeling or drop what you’re doing and take action?

Accountability:  How it Can Work with YOUR Agents

Accountability:  How it Can Work with YOUR Agents

This manager used Ignition (setting goals/activities both parties agreed on), Trust (if you don’t follow through on your commitments, you’re making a decision about your future), and Feedback (skill-building or building on successes) to make accountability work in his company.

Your Interview Framework Needs an Upgrade

Your Interview Framework Needs an Upgrade

The industry has done a poor job of identifying individuals who will thrive in the agent role. One way to begin correcting this problem is to conduct better interviews. That’s why we recently published The Ultimate Interview Guide, and we’re offering it as a free resource to Recruiting Insight readers.

New Agents:  Why Systems Beat Effort

New Agents:  Why Systems Beat Effort

All you need is talent and hard work to build a successful real estate career. You know better. Talent and hard work combined with an effective system (the bicycle) will always beat talent and hard work applied to an inferior system (the tricycle) or no system at all (running).

The 2 Things That Need to Happen in Every Interview

The 2 Things That Need to Happen in Every Interview

When a recruiting prospect experiences these two feelings, the rest of the recruiting process flows downhill. It’s well-known that most big decisions are first made emotionally, then backed up with rational thought. Hiring is no different.

Narrowing Your Message

Narrowing Your Message

The best recruiting value propositions are simple, specific, and compelling. Anything less gets lost in the noise.

Why Emotional Connections Are Needed to Sustain Recruiting Relationships

Why Emotional Connections Are Needed to Sustain Recruiting Relationships

An effective hiring manager knows better than to play this game. It doesn’t support the objective of building an emotional connection with the candidate. An emotional connection is what’s necessary to sustain a candidate through a long hiring journey lined with competitors.

How to Disqualify a Recruiting Prospect

How to Disqualify a Recruiting Prospect

But what happens when the prospect is NOT qualified? If you’re being selective and focused on hiring talented agents, at least 80% of recruiting prospects are not going to meet your standards. Here are some ways to wrap-up a call with an unqualified prospect.

Trust Me, You’re Not Alone

Trust Me, You’re Not Alone

I’m a big fan of Sean Cannell. Sean helps aspiring entrepreneurs develop YouTube businesses, and he has captured almost 3.5M subscribers. While he’s really good at sharing his video domain expertise, he’s even better at online marketing.

How Experienced Agents Progress Toward a Hiring Decision–Part 2

How Experienced Agents Progress Toward a Hiring Decision–Part 2

Your recruiting prospects will want to talk with you, tell you things, and agree to follow-on appointments when… They feel listened to and validated in a nonjudgmental way. They feel accepted and liked. They feel you understand and appreciate their goals, priorities, and aspirations. They feel you truly understand the context of their situation.

How to Use Recruiting Personas to Improve Your Hiring Results

How to Use Recruiting Personas to Improve Your Hiring Results

In late January, we pre-released our Real Estate Personas and Avatars Guide for Real Estate Leaders to just Insight readers.
This week, we’re releasing to the general public. This 15-page resource outlines the 11 most common real estate personas.

The Secret to Attracting More Recruiting Prospects

The Secret to Attracting More Recruiting Prospects

We identified a robust and consistent relationship between question-asking and liking. People who ask more questions, particularly follow-up questions, are attracted to and better liked by their conversation partners.

Questions You Shouldn’t Answer During an Interview

Questions You Shouldn’t Answer During an Interview

Answering the same questions interview after interview is not the best use of your time—especially if the answer requires you to take 15 minutes on a white board mapping out how commission splits work! Great hiring managers know that successful interviews happen when the candidate does most of the talking.

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Recruiting Solutions For All Stages of Your Business

TalentScout

Proactive Outreach to Your Ideal Agent

TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.

CoRecruit

Experienced Agent Recruiting At Scale

CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.

ThirdPool

New Agent Sourcing At Scale

ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.