The Covid Catalyst

by | May 22, 2020

As many of you know, our company sources thousands of recruiting prospects each month for real estate companies across the country.

We recently added a new question to the landing page of the application.

Why are you considering a career in real estate at this time?

The question is optional, but more than 70% of applicants provide feedback.

As suspected, the health crisis has driven many high-quality prospects to engage. Here’s a quick sampling of some of the recent responses:

I have over 10 years of experience in food service sales. Covid-19 has destroyed the restaurant business and I am looking for a change. Shannon (Albany, NY)

I had a real estate license years ago in south Florida and am looking to get back into it after a change in my long-time job due to Covid-19.  Amanda (Tampa, FL)

I am a retired academic scientist (PhD). I closed my food-truck passion-project due to the coronavirus. I enjoy working with people and love new experiences. I have always enjoyed the home-buying process and will excel in home sales given the opportunity. Randen (Central, PA)

I was laid off of my job due to COVID-19, and I have been using this time to look into a different career. I have been thinking about real estate for a while now and wasn’t sure exactly where to start. Marlene (Fresno, CA)

Due to the coronavirus, I have lost a large part of my income. I am looking for an opportunity to work with a great team to help people find homes. I am ready to start right away. Martin (Davenport, IA)

From an employment perspective, the marketplace quickly flipped from many jobs available/few applicants to few jobs available/many applicants.

As a hiring manager, this puts you in a position to engage many talented individuals and select only the best to be part of your team.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Focus Less on What Your Competitors Offer

Focus Less on What Your Competitors Offer

While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.