The Covid Catalyst

by | May 22, 2020

As many of you know, our company sources thousands of recruiting prospects each month for real estate companies across the country.

We recently added a new question to the landing page of the application.

Why are you considering a career in real estate at this time?

The question is optional, but more than 70% of applicants provide feedback.

As suspected, the health crisis has driven many high-quality prospects to engage. Here’s a quick sampling of some of the recent responses:

I have over 10 years of experience in food service sales. Covid-19 has destroyed the restaurant business and I am looking for a change. Shannon (Albany, NY)

I had a real estate license years ago in south Florida and am looking to get back into it after a change in my long-time job due to Covid-19.  Amanda (Tampa, FL)

I am a retired academic scientist (PhD). I closed my food-truck passion-project due to the coronavirus. I enjoy working with people and love new experiences. I have always enjoyed the home-buying process and will excel in home sales given the opportunity. Randen (Central, PA)

I was laid off of my job due to COVID-19, and I have been using this time to look into a different career. I have been thinking about real estate for a while now and wasn’t sure exactly where to start. Marlene (Fresno, CA)

Due to the coronavirus, I have lost a large part of my income. I am looking for an opportunity to work with a great team to help people find homes. I am ready to start right away. Martin (Davenport, IA)

From an employment perspective, the marketplace quickly flipped from many jobs available/few applicants to few jobs available/many applicants.

As a hiring manager, this puts you in a position to engage many talented individuals and select only the best to be part of your team.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.