As we start the new year, it’s tempting to brush off last year’s recruiting plan, make a few updates, and get to work.

Doing this assumes that most of your underlying assumptions about what’s going on in the real estate industry has not changed.

Is this a reasonable assumption?

Does it matter that transaction volume has declined significantly for the second year in the row?  How does that affect recruiting?

Have the industry lawsuits affected how new and up-and-coming, experienced agents view their career prospects?

What real estate business models are gaining traction under the current economic conditions and why?

Why are experienced agents leaving their companies?  Is it just economic reasons, or are there other patterns emerging?

Are there new leaders emerging in the industry who are having more success attracting agents?  How are they engaging agents?

If you don’t know the answers to these questions, you might join us for our first Recruiting Mastermind of 2024.

During this session, industry veterans Mark Johnson and Dean Cottrill will conduct a recruiting “site survey” for 2024.

Your takeaway will be a set of assumptions from which you can build a reliable recruiting plan for 2024.

High performing recruiters and hiring managers spend a minute planning before rushing into execution mode.

They work smarter and harder.