Rebuilding Your Recruiting Swing

by | Jan 10, 2024

A few years ago, Dave Mashburn told a great story about his quest to rebuild his golf swing.

I’m not much of a golfer, but I related to the story as it highlighted the frustration we all feel when trying to improve a system that’s not working quite right.

Why the frustration?

Even small tweaks are difficult to implement because humans tend to resist change.

Many real estate recruiting techniques have been around for years.

Each technique was effective at some point, but some have lost their usefulness and need modifications to remain relevant.

So how do you get started on the path to making improvements to your recruiting techniques and methodologies?

First, follow Harry Beckwith’s advice, and assume your recruiting process is flawed. It can’t hurt, and it will force you to improve.

Second, ask yourself the following questions:

What recruiting practices have you been using for the longest period of time and seem tired?

Whom can you contact in your network (someone you respect as a recruiter) and ask what they’ve stopped doing in recent years and started doing instead?

Once a picture starts to emerge of the changes you need to make to improve, you’ll have to make a commitment to practice these changes.

But the first step to making a change is determining where to focus.

What changes do you need to make to your “recruiting swing” this year?

 

The Simple Psychology of Real Estate Recruiting [eBook]

Unlock the secrets of effective real estate recruiting and learn how you can build trust, foster rapport, and understand the psychology behind candidate decisions. Discover techniques for converting acquaintances to hires and retaining agents by addressing their needs and aspirations.