Recruiting Insight Podcast: How to Increase Recruiting Volume 7X in Just 12 Months

by | May 15, 2024

This week we’ll be starting our summer podcast series.

Our theme this summer is:   How’d You Do That??

And we’ll focus on leaders who have developed and executed recruiting strategies that produced remarkable results in today’s market.

No fluff. No pontificating. No telling you what should work.

We’ll talk with real operators who are in the trenches competing for each hire, just like you.

This week we are connecting with Carol Bulman.

Carol is the CEO of Jack Conway–one of the most prominent real estate companies in the Boston metro area.

Under Carol’s leadership, Jack Conway has grown into a regional powerhouse with 19 offices stretching from the North Shore of Boston all the way out to Cape Cod.

While she is no stranger to recruiting, in late 2022, she decided to pivot from primarily focusing on new agent recruiting to putting more emphasis on experienced agent hires.

And her results were remarkable.

Last year, she increased the volume her company recruited from $20M to $139M, and she’s sustaining her results in 2024.

You’re going to love her story, so let’s get started.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Take the Time to Craft the Right Message

The Great Talent Reset

The talent playing field in the real estate industry has undergone a generational reset over the last four years. Three consecutive years of the fewest existing home sales since 1995, a 34% decline in transactions, and a resale turnover rate at a 40-year low have permanently altered the talent landscape. Brokerages still operating with a 2021 recruiting strategy are actively donating production to the competitors who have adapted. These changes are the topic of a new, must-read whitepaper we’re releasing today.