The best recruiters are individuals who can get prospects to imagine new possibilities.

This often requires someone to take in new information and process it quickly.

In a post from the archive, Belle Beth Cooper reminds us that this happens most efficiently in the visual realm.

You take in information better when it’s visual. The brain uses 50% of its resources on vision.

Half of your brain power goes to your eyes and the processes necessary to turn what you see into information.

The other half is split up among all the other functions your body must maintain.

Since vision is such a big part of how we interpret the world, it tends to overwhelm our other senses.

And more than just static visuals, we pay special attention to anything that’s moving.

So graphics and pictures are helpful, but animations and videos are even more helpful when you’re trying to explain a new concept or get someone to emotionally engage a new idea.

Try integrating more visuals into your recruiting process.

It takes extra effort to engage a prospect in this way, but it’s effort well-spent if it is what helps them envision themselves working with you.