Our company has worked with hundreds of real estate managers over the last decade.
I’ve noticed that some managers run their offices as if they’re owners (even though most do not have equity) while others just have jobs.
It’s important to place your bet on the owner-types during a crisis—they’re the ones who have the resilience, grit, and stamina to survive.
How do you tell one type from the other?
According to business coach Todd Herman, you listen to what they’re saying about the crisis.
Todd completed a detailed survey with many of his CEO clients soon after the coronavirus crisis materialized.
Based on the survey results, he benchmarked the characteristics of CEOs who were the most strategy-focused and likely to survive (in his opinion).
These CEOs were…
– 9 times more likely to be talking about shifting product/service offerings.
– 4 times more likely to have already made changes to their teams.
– 4 times more likely to have already spoken to other CEO’s about plans for growth, sustainability or opportunities.
– using the words action or opportunity (or derivatives of these words) 6 times more frequently
– using the word buy 8 times more than the other groups. (context was around possibly buying other businesses, buying more advertising/marketing, buying more talent/hiring.)
Are these the things you and your managers are talking about right now?
If not, it’s time to switch gears and start moving forward.
