Insight Topics

Explore a wide range of topics, from recruitment strategies and leadership challenges to adapting to market trends and personal development. You can also find Insights that discuss the importance of branding, effective communication, and innovative practices, providing real estate leaders with insights and tools to become better at recruiting.

Ask for Permission to Follow-Up

Ask for Permission to Follow-Up

Asking permission to follow-up changes the way recruiting prospects view your follow-up information—it’s now expected and has a better chance of being appreciated.

The Best Way to Start a Meeting

The Best Way to Start a Meeting

Mike Walker suggests that most meetings (including recruiting appointments) get off on the wrong foot because expectations are not properly set early in the conversation. To avoid this, he suggests using a set of “framing questions” to get your prospect ready to hear your value proposition and potential offer.

Crafting Stories That Persuade

Crafting Stories That Persuade

Perhaps you have some standard stories you share during the recruiting process.

While this is a good baseline, Rich Millington argues that stories become super-powered when they are customized to match the worldview of your listener.

How Negative Emotion Kills Your Recruiting Effectiveness

How Negative Emotion Kills Your Recruiting Effectiveness

Multitasking and constant interruptions at work can lead people to display negative emotions in addition to stress.
The connection between negative emotion and constant interruptions was so strong, the researchers likened it to a contagion.

Find a Struggle to Share

Find a Struggle to Share

If you want to connect with someone beyond the surface level, find something they’re struggling with and share in their pain.
Authors Chip and Dan Heath describe how this works:
One study found that when strangers were asked to perform a painful task together—in one case, submerging their hands in tubs of ice water to perform a sorting task—they felt a greater sense of bonding than did strangers who had performed the same task in room temperature water.
This bonding happened even though the task was pointless.

The Loyalty Perception Gap

The Loyalty Perception Gap

Every organization has retention vulnerabilities, and the first step to solving the problem is admitting it exists.

Why Recruiting Conversations Feel So Awkward

Why Recruiting Conversations Feel So Awkward

The best recruiting happens when you’re able to temporarily ignore your basic need for connectedness and help those in your recruiting pipeline feel something remarkable.

Stop Promoting and Start Attracting

Stop Promoting and Start Attracting

The promotional techniques used in a simple sale feel inappropriate to a recruiting prospect. You would never say:  If you sign...

Reciprocity vs. Quid Pro Quo

Reciprocity vs. Quid Pro Quo

Discover the strategic use of reciprocity and quid pro quo in real estate recruitment for better outcomes and efficiency in securing new talent.

Escaping the Drama Triangle

Escaping the Drama Triangle

Explore the shift from rescuer to coach, fostering a positive work environment and empowering agents to solve their own problems in the real estate sector.

The Drama Triangle

The Drama Triangle

Dive into the psychologically driven “Drama Triangle” and its implications on leadership, communication and development within the real estate industry.

Big Ask and Small Ask Options

Big Ask and Small Ask Options

Explore our “big ask” and “small ask” strategies to reshape your real estate recruitment approach by keeping potential hires engaged.

Making a Compelling Financial Offer

Making a Compelling Financial Offer

Unveiling the truth about Gen Z’s primary job consideration and exploring strategies for effective communication about compensation in real estate recruitment.

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Recruiting Solutions For All Stages of Your Business

TalentScout

Proactive Outreach to Your Ideal Agent

TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.

CoRecruit

Experienced Agent Recruiting At Scale

CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.

ThirdPool

New Agent Sourcing At Scale

ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.