Simple is not easy. In fact, simple is much more difficult than complex.

This is especially true when designing and executing important business systems in your organization.

We tend to make things complex when we believe something is essential or critical.

But simple works better.

Great thinkers have always known and operated by this principle.

Antoine de Saint-Exupéry, the famous French writer once said,

You know you’ve achieved perfection not when you have nothing more to add, but when you have nothing more to take away.

Is your recruiting process simple for a prospect to understand?

Do you have a short version of your value proposition/niche statement that is a single sentence or phrase (think headline)?

Do you have simple diagrams or analogies explaining how you do things better?

By doing the extra work to make things simple, author Jory Mackay says you’re clearing the way for your prospects to quickly and easily engage.

We love simple things because they’re easy on our brain—it doesn’t have to work as hard to understand them.

The choice is yours:

You can do the extra brain work to make things simple, or you can make the mistake of insisting your prospects do it for you.