Recruiting Fast, Recruiting Slow

by | Mar 9, 2026

Everyone loves a quick recruiting hit.

You make a call, find someone who is on the verge of leaving their current brokerage, and you welcome them into your arms.

There are two problems with this strategy—it rarely happens, and you often regret hiring the agent whom you onboarded under these circumstances.

It’s better to hire slowly.

For new agents, connecting with someone deeper in the pipeline allows you to evaluate their performance before you make a hiring decision.

Do they follow-through on their commitments? Are they progressing through licensing school at a reasonable pace? Do they respond to your offers for help and support? Are they grateful?

The answers are clues to the likelihood of their success.

For experienced agents, high-potential individuals usually don’t make hasty decisions about their careers. They’re constantly asking:

What’s holding me back? How do I capture more opportunities? What changes do I need to make in the next year to reach my goals? Who’s leveraging new tech better than me, and what can I learn from them?

Answers to these questions don’t come quickly.

They emerge over time in partnership with the individuals whom they respect and trust.

The best recruiters and hiring managers know this is the most effective hiring cadence.

In response, they build large pipelines of high-quality prospects who are at various stages of moving towards thoughtful change.

So, from the outside, it can look like they’re hiring fast.

But in reality, they’ve created a system that is always hiring.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Agent Migration: Q1 Had Some Big Surprises

Agent Migration: Q1 Had Some Big Surprises

While there’s a lot to digest, it’s critical to apply these insights to your recruiting strategy in the months ahead. That’s one of the reasons we’ve partnered with Lone Wolf to host a live webinar covering the Q1 Agent Migration trends you need to understand to compete effectively. Industry veterans Mark Johnson and Kyle Hunter will lead the session, simplifying the data, prioritizing what matters most, and outlining clear, actionable steps you can take.

How to Get it Right by Being Wrong

How to Get it Right by Being Wrong

There are several well-documented strategies researchers have discovered, but the easiest one to implement quickly is using a structured interview process. Develop a common set of questions for your interviews and record the answers candidates provide (take notes). And then try to hold back judgment until after the interview and when you’ve had time to review your notes.

Doing Only the Things You Like Doing

Doing Only the Things You Like Doing

For most recruiters and hiring managers, recruiting is a complex, end-to-end process containing a bunch of the individual tasks all of which they’re not going to enjoy. Those who push through unpleasant tasks not only find success but also find more satisfaction in the parts of the recruiting process they do enjoy.