Hiring managers often ask me:
How frequently should I be contacting my prospects during the follow-up stage of the recruiting process?
Too much can certainly be annoying, but most recruiters err on the side of not enough contact.
According to researchers, increasing frequency taps into what’s called the “mere exposure effect” of attraction.
In simple terms, the more you’re exposed to something or someone, the more attractive it becomes.
Familiarity (covered yesterday) is the shotgun approach–competitive agents first need to be generally familiar with you and your organization.
The mere exposure effect is a targeted approach—it is best applied to a small group of people you’re trying to recruit (often called a warm list).
If an individual sees you and hears from you frequently, an attraction will likely sprout and grow.
Connections can happen in various ways such as email, text, social media interactions, a phone call, or an in-person discussion.
The messages and interactions should be positive, helpful, personal, and timely.
By being proactive and focused on these types of interactions, you’re tipping the terrain, so prospects are moving downhill towards you.
