Why Recruiting Conversations Feel So Awkward

by | Feb 10, 2026

Humans are wired for connection.

According to University of Rochester professor Harry Reis, our relationships feel right when we perceive those on the other side of interactions are responsive to us.

Perceived responsiveness entails:

Understanding:  the belief that relationship partners understand and appreciate what is important to you.

Validation:  the belief your relationship partner respects who you are and what you want.

Caring:  the belief your relationship partner will take active and supportive steps to help you get your needs met.

By nature, this is the feedback you’re looking for when you have any conversation.

But you’ll typically not get this kind of response during a recruiting conversation—especially in the early stages.

How do you get around this obstacle?

1. Push past the initial uneasiness. If you retreat every time you feel a little awkwardness, you’ll never recruit anyone.

Once you know why this resistance exists, it becomes easier to push past it.

2. Turn the tables. You’re not the only one who wants relational responsiveness—your recruiting prospects desire the same thing.

Quickly focus the conversation on providing them the understanding, validation, and caring they crave.

The best recruiting happens when you’re able to temporarily ignore your basic need for connectedness and help those in your recruiting pipeline feel something remarkable.

P.S. When you’re in the day-to-day whirlwind of recruiting, self-diagnosing these types of underlying defenses is nearly impossible. This is where a coach can help.  Reach out if you’d like to learn more.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.