Yesterday, we discussed the importance of building a large pipeline of high-quality prospects who are at various stages of moving towards thoughtful change.
So how do you keep a large pipeline like this engaged over a long period of time?
One way is to educate them on how to solve their problems.
Most individuals welcome assistance from someone who understands their challenges and provides information on helping them find solutions.
If you did a good job of defining your ideal prospect, you’ll likely discover your prospects have a common set of problems.
For example, your ideal recruiting prospect might have problems, such as not having enough leads, trouble getting listing appointments, struggling with time management, or responding to the changing market conditions.
Make your own list.
Try to find at least 10 problems your ideal prospects have in common.
Next, write a drip email or record a video for each of the problems, and queue them for sending in your CRM.
Reference the emails (and the issues they address) in follow-up conversations, phone calls, and text messages.
To your recruiting prospects, it appears you’re always working on their problems.
Who wouldn’t welcome that kind of follow-up?
