Insight Topics

Explore a wide range of topics, from recruitment strategies and leadership challenges to adapting to market trends and personal development. You can also find Insights that discuss the importance of branding, effective communication, and innovative practices, providing real estate leaders with insights and tools to become better at recruiting.

Recruiting Fast, Recruiting Slow

Recruiting Fast, Recruiting Slow

So, from the outside, it can look like they’re hiring fast.
But in reality, they’ve created a system that is always hiring.

Ask for Permission to Follow-Up

Ask for Permission to Follow-Up

Asking permission to follow-up changes the way recruiting prospects view your follow-up information—it’s now expected and has a better chance of being appreciated.

The Importance of Second Impressions

The Importance of Second Impressions

The second impression typically happens when the recruiter or hiring manager first connects with the candidate via phone or text message.

The Best Way to Start a Meeting

The Best Way to Start a Meeting

Mike Walker suggests that most meetings (including recruiting appointments) get off on the wrong foot because expectations are not properly set early in the conversation. To avoid this, he suggests using a set of “framing questions” to get your prospect ready to hear your value proposition and potential offer.

Find a Struggle to Share

Find a Struggle to Share

If you want to connect with someone beyond the surface level, find something they’re struggling with and share in their pain.
Authors Chip and Dan Heath describe how this works:
One study found that when strangers were asked to perform a painful task together—in one case, submerging their hands in tubs of ice water to perform a sorting task—they felt a greater sense of bonding than did strangers who had performed the same task in room temperature water.
This bonding happened even though the task was pointless.

The Loyalty Perception Gap

The Loyalty Perception Gap

Every organization has retention vulnerabilities, and the first step to solving the problem is admitting it exists.

The Library Effect

The Library Effect

The Library Effect is something you can easily apply to recruiting, and it’s one of the reasons that accountability groups are so effective.

Just getting together with other hiring managers and recruiting for a set period of time each week will short-circuit many of your recruiting excuses.

The Master Dichotomy:  School of Success vs. Club of Elites

The Master Dichotomy:  School of Success vs. Club of Elites

But to be successful, you’ll need to dig deeper and identify one of the 11 recruiting personas that best matches your prospect’s situation.

This is where our Real Estate Personas and Avatars Guide for Real Estate
Leaders can help.

Anchoring and Commission Split Options

Anchoring and Commission Split Options

As you know, most consumers do not buy the lowest price or highest price options. They search out the best value.
Your recruiting prospects will do the same.

How the Best Recruiters Get More Referrals

How the Best Recruiters Get More Referrals

It may not be that they don’t want to help you, but many people get a little brain paralysis when they’re asked to pull information like this out of the air.

To initiate some additional thoughts for referrals, you may want to take the extra step of showing your referral contact a copy of your recruiting warm list (print it out and have it handy).

How High Performing Managers Build Their Schedule

How High Performing Managers Build Their Schedule

Peter Drucker often recommends you think of your role in terms of contribution.

Stop asking: What tasks do I need to get done today to fulfill my obligations?

Start asking: What can I contribute to help my organization accomplish its goals?

How to Avoid Sounding Salesy When Recruiting

How to Avoid Sounding Salesy When Recruiting

Overcome the challenge of sounding too ‘salesy’ in recruitment. Master the art of timely persuasion with insights from executive coach Matthew Kimberly.

Part of this is just the nature of the process–prospects often have time-related issues you can’t control.

But some of the delays are your fault.

Why? Hiring managers are often timid about “asking for the order” because they don’t want to come across as salesy.

If you’ve ever felt this tension, executive coach Matthew Kimberly recently shared some insights that might be helpful:

Nobody ever objects to being asked to buy something. They only object when you don’t listen to their answer and steamroll on regardless.

So, you should always ask.

You’re not a mind-reader. It might be a yes, or it might not. But if you don’t ask, it’s a no.

You must be able to answer the question, “Why now?” If you can’t do that (or they can’t do that), then “maybe later” is the way things will go.

Find a way, either through their urgent need or desire or your deadline or limited number of spots to answer the “why now” question.

Anyone with an ounce of emotional intelligence knows that being pushy and obtuse will repel recruiting prospects.

Boomerang Hires

Boomerang Hires

Boomerang hires are the agents who once worked for your company and later decide to come back for a second tour of duty. There...

How to Avoid Failed Hires

How to Avoid Failed Hires

It’s frustrating to spend a lot of time and effort recruiting someone only to see them fail. But according to an extensive...

Practice Doesn’t Make Perfect

Practice Doesn’t Make Perfect

Peak performers know repetition is important, but it must be combined with something more to turn someone into an expert.

Your Next Talent Attraction Event

Your Next Talent Attraction Event

Learn how to utilize talent attraction events as a strategic recruitment tool and navigate the steps needed for a successful event in your local market.

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Recruiting Solutions For All Stages of Your Business

TalentScout

Proactive Outreach to Your Ideal Agent

TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.

CoRecruit

Experienced Agent Recruiting At Scale

CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.

ThirdPool

New Agent Sourcing At Scale

ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.