Our quarterly Agent Migration Report will be released next Monday, and several surprising trends are already starting to emerge.
For starters, the wait-and-see market is over.
External agent moves increased 25% quarter-over-quarter and 7% year-over-year.
The brokerages gaining traction right now are those with a strong value proposition, a disciplined recruiting process, and the ability to speak directly to what productive agents actually want.
The data also shows that mid-tier producers ($1M–$4M/year) are driving much of the movement, with 56% of agents changing brokerages falling into this range.
Because there’s a limited supply of these producers, competition is intensifying for those looking to recruit and retain top talent.
There are additional insights on which models are gaining traction, the productivity roller coaster, the evolving impact of brand, the growing succession mandate, and more.
While there’s a lot to digest, it’s critical to apply these insights to your recruiting strategy in the months ahead.
That’s one of the reasons we’ve partnered with Lone Wolf to host a live webinar covering the Q1 Agent Migration trends you need to understand to compete effectively.
Industry veterans Mark Johnson and Kyle Hunter will lead the session, simplifying the data, prioritizing what matters most, and outlining clear, actionable steps you can take.
The webinar will be held next Tuesday (the 28th) at 2:00 PM ET/11:00 AM PT. Register now to save your seat!
