The Q1 Agent Migration Report was published earlier this morning.
The report is packed with actionable insights that will help you make sense of the recruiting landscape.
For example, the report shows that only 20% of agents produce consistently quarter over quarter.
The remaining 80% cycle in and out of production—closing deals one quarter and becoming invisible the next.
The most resilient brokerages are those that focus their value proposition on the “Productive Core”—the 1-in-5 professionals who drive the market regardless of the cycle.
Attempting to capture agents from the Productive Core at competing firms is difficult, but it may be worth the effort.
Reliable and stable producers are gold.
If you’re not able to reach your recruiting goals with the Productive Core alone, an alternative value proposition could target those trying to get off the productivity rollercoaster and into consistent production.
Overall, the industry is not very good at helping agents cross this chasm, and they may need a leader like you to help them get there.
This is just one of dozens of insights you’ll pick up from the latest Agent Migration Report.
There are two action items from today’s Insight:
Download the Q1 Agent Migration Report now.
Register for the “Agent Migration Webinar” hosted by Mark Johnson and Kyle tomorrow at 2 PM ET.
With the latest recruiting insights, you’ll accomplish much in the months ahead.
