Those who aren’t stars in youth and who don’t land the plum jobs early on, must cast about for direction and meaning. When they find their way, they’re already trained in the mental habits of managing difficulty and re-framing expectations.
Insight Topics
Execute More, Tweak Less
Yesterday, we talked about the importance of hiring professionals instead of amateurs. The same principle applies to your own...
Building a New Agent Checklist
In previous Insights, I’ve encouraged you to spend some time quantifying your ideal recruiting prospect. It may be helpful to go one step further and convert your collection of desirable characteristics into a checklist–especially for new agents.
Why Recruiting Prospects Need Consistent Follow-up
The best recruiting outcomes happen when candidates recruit themselves by discovering (with a little help from you) a new reality that was not initially visible.
Find a Struggle to Share
If you want to connect with someone beyond the surface level, find something they’re struggling with and share in their pain.
Authors Chip and Dan Heath describe how this works:
One study found that when strangers were asked to perform a painful task together—in one case, submerging their hands in tubs of ice water to perform a sorting task—they felt a greater sense of bonding than did strangers who had performed the same task in room temperature water.
This bonding happened even though the task was pointless.
Templates and Clear Instructions
Mundane activities like recruiting go better when you’re following a pre-planned regiment that include scripts, time-blocks, and ways to collect feedback on how you’re doing.
Why Recruiting Conversations Feel So Awkward
The best recruiting happens when you’re able to temporarily ignore your basic need for connectedness and help those in your recruiting pipeline feel something remarkable.
Stop Promoting and Start Attracting–Part 2
In simple terms, the more you’re exposed to something or someone, the more attractive it becomes.
Stop Promoting and Start Attracting
The promotional techniques used in a simple sale feel inappropriate to a recruiting prospect. You would never say: If you sign...
Hiring People Like You
Some hiring managers focus their attention on prospects who have similar tendencies and screen out those who display differences.
No One Moves Without a High-Level of Certainty
A recruiting prospect will only make a commitment when they become 100% certain that this is the best decision for their career and personal well-being.
Building Your Recruiting Plan for 2026
Have you built your recruiting plan for this year? If not, here’s a post from our archive that will help get started. This...
Escaping the Drama Triangle
Explore the shift from rescuer to coach, fostering a positive work environment and empowering agents to solve their own problems in the real estate sector.
The Drama Triangle
Dive into the psychologically driven “Drama Triangle” and its implications on leadership, communication and development within the real estate industry.
Agent Migration: Lifeboat Economics
Delving into agent migration trends, this piece highlights important implications for both legacy, and low-fee/cloud-based brokerage models.
Talent Attraction Magic
Imbue your hiring process with a “magic” formula. Enhance talent attraction by merging desire, action, and consistency in your leadership role.
Rebuilding Your Recruiting Swing
Explore how to revamp your traditional recruiting strategies to maintain relevance and boost your success in the evolving real estate industry.
Growing Your Talent Attraction Identity
Ben Hess underscores identity transition as a powerful strategy in real estate talent recruitment and personal growth for successful leadership.
How to Prime Your Agents and Recruiting Prospects for Self-Improvement
Dive into the psychology of self-improvement and learn how kindness and compassion can significantly boost your recruitment strategies in the real estate industry.
How Leaders Create High-Performance Cultures
Explore how great leadership plays a vital role in creating high-performance cultures through strategic recruitment, training, and decision-making processes.
How to Empower Your Repetitive Tasks and Not Burn Out
Learn how to infuse meaning into daily tasks and prevent burnout, bolstering your recruiting efficiency and effectiveness in the real estate industry.
The Blind Spots of Scaling Your Team or Brokerage
Understand common blind spots in scaling your real estate team and learn to create robust recruiting and development strategies to foster growth.
Do Yourself a Favor–Be Thankful
A look into the transformative power of gratitude for both individuals and organizations – it makes leaders more effective, encourages compassion, and drives productivity.
How to Recognize an Entrepreneur
Uncover crucial entrepreneurial traits that predict a successful real estate agent. Learn ways to evaluate prospects and source high-performers effectively.
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Recruiting Solutions For All Stages of Your Business
TalentScout
Proactive Outreach to Your Ideal Agent
TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.
CoRecruit
Experienced Agent Recruiting At Scale
CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.
ThirdPool
New Agent Sourcing At Scale
ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.