How to Recognize an Entrepreneur

by | Nov 20, 2025

If you had to boil the real estate agent position down to one trait that predicts whether a person will be successful, what trait would be at the top of your list?

For many of the real estate hiring managers, it’s being entrepreneurial.

Summer Suleiman recently shared some ideas on how to recognize this trait in the prospects you’re evaluating.

Here are some of my notes on the topic:

They’re persistent. Launching a business is a marathon, not a sprint. It requires stamina, and while some ideas work, more often they don’t. Look for the pattern of try, fail, and try again.

They’re adaptive. Successful entrepreneurs are willing to quickly try a different approach when something isn’t working.

They’re confident. Every successful entrepreneur who built a great enterprise started with a crazy idea. This attitude (believing in a possibility) is the foundation for those who are successful.

They’re trustworthy. The success of an entrepreneur often hinges on building trust. Those who are investing in a new business bet on individuals who are trustworthy, and first-time clients do the same.

If a person possesses these traits, it will typically show up in their background and work history.

During your interviews, ask open-ended questions designed to uncover what may not be obvious—both to you and the person you’re interviewing.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Library Effect

The Library Effect

The Library Effect is something you can easily apply to recruiting, and it’s one of the reasons that accountability groups are so effective.

Just getting together with other hiring managers and recruiting for a set period of time each week will short-circuit many of your recruiting excuses.