Rebuilding Your Recruiting Swing

by | Jan 6, 2026

A few years ago, Dave Mashburn told a great story about his quest to rebuild his golf swing.

I’m not much of a golfer, but I related to the story as it highlighted the frustration we all feel when trying to improve a system that’s not working quite right.

Why the frustration?

Even small tweaks are difficult to implement because humans tend to resist change.

Many real estate recruiting techniques have been around for years.

Each technique was effective at some point, but some have lost their usefulness and need modifications to remain relevant.

So how do you get started on the path to making improvements to your recruiting techniques and methodologies?

First, follow Harry Beckwith’s advice, and assume your recruiting process is flawed.

It can’t hurt, and it will force you to improve.

Second, ask yourself the following questions:

What recruiting practices have you been using for the longest period of time and seem tired?

Whom can you contact in your network (someone you respect as a recruiter) and ask what they’ve stopped doing in recent years and started doing instead?

Once a picture starts to emerge of the changes you need to make to improve, you must make a commitment to practice these changes.

That’s not easy, and it usually takes some tough love from a colleague, coach, or a friend to help you get there.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Agent Migration: Q1 Had Some Big Surprises

Agent Migration: Q1 Had Some Big Surprises

While there’s a lot to digest, it’s critical to apply these insights to your recruiting strategy in the months ahead. That’s one of the reasons we’ve partnered with Lone Wolf to host a live webinar covering the Q1 Agent Migration trends you need to understand to compete effectively. Industry veterans Mark Johnson and Kyle Hunter will lead the session, simplifying the data, prioritizing what matters most, and outlining clear, actionable steps you can take.

How to Get it Right by Being Wrong

How to Get it Right by Being Wrong

There are several well-documented strategies researchers have discovered, but the easiest one to implement quickly is using a structured interview process. Develop a common set of questions for your interviews and record the answers candidates provide (take notes). And then try to hold back judgment until after the interview and when you’ve had time to review your notes.

Doing Only the Things You Like Doing

Doing Only the Things You Like Doing

For most recruiters and hiring managers, recruiting is a complex, end-to-end process containing a bunch of the individual tasks all of which they’re not going to enjoy. Those who push through unpleasant tasks not only find success but also find more satisfaction in the parts of the recruiting process they do enjoy.