Growing Your Talent Attraction Identity

by | Jan 5, 2026

As you start 2026, it’s tempting to join the many well-meaning individuals who set goals this time of year.

While you may be successful in the short term, the gains are often temporary.

Why? Because real change only happens when your identity changes.

You personally grow into a better you.

James Clear describes identity transition this way:

• The goal is not to read a book; the goal is to become a reader.

• The goal is not to run a marathon; the goal is to become a runner.

• The goal is not to learn an instrument; the goal is to become a musician.

How do you change your identity?

According to James, it happens through the accumulation of evidence.

Every action you take is a vote for the type of person you wish to become.

No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity.

To get started on this transformation, follow these two simple steps:

1. Decide the type of person you want to be.

2. Prove it to yourself with small wins.

For most of you, you want to become a leader who attracts talent.

What small wins can you capture today to start making your case?

P.S.  If you’d like to learn more, read Mark Johnson’s more detailed article on this topic.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.