The sharpest quarter-over-quarter jump in the six-quarter dataset.  SEATTLE, WA — April 27, 2026. Recruiting Insight – along...
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Explore a wide range of topics, from recruitment strategies and leadership challenges to adapting to market trends and personal development. You can also find Insights that discuss the importance of branding, effective communication, and innovative practices, providing real estate leaders with insights and tools to become better at recruiting.
Agent Migration: Â The Productivity Rollercoaster
The Q1 Agent Migration Report was published earlier this morning. Download your copy now. The report is packed with actionable insights that will help you make sense of the recruiting landscape.
Agent Migration: Who’s Moving and Why
On Tuesday, you’ll have the opportunity to download our latest Agent Migration Report. It’s 47 pages packed with actionable insights that will help make sense of the recruiting landscape. For example, the report outlines the basics of who’s moving and at what rate.
Agent Migration: Q1 Had Some Big Surprises
While there’s a lot to digest, it’s critical to apply these insights to your recruiting strategy in the months ahead. That’s one of the reasons we’ve partnered with Lone Wolf to host a live webinar covering the Q1 Agent Migration trends you need to understand to compete effectively. Industry veterans Mark Johnson and Kyle Hunter will lead the session, simplifying the data, prioritizing what matters most, and outlining clear, actionable steps you can take.
How to Conduct a 10-Minute New Agent Screening Call
Here is a script used by many of our high-performing recruiting coordinators:Using this script will help you make a quick, in-or-out decision on who moves forward in the recruiting process.
How to Get it Right by Being Wrong
There are several well-documented strategies researchers have discovered, but the easiest one to implement quickly is using a structured interview process. Develop a common set of questions for your interviews and record the answers candidates provide (take notes). And then try to hold back judgment until after the interview and when you’ve had time to review your notes.
Doing Only the Things You Like Doing
For most recruiters and hiring managers, recruiting is a complex, end-to-end process containing a bunch of the individual tasks all of which they’re not going to enjoy. Those who push through unpleasant tasks not only find success but also find more satisfaction in the parts of the recruiting process they do enjoy.
When Attempting to Persuade, Less is More
As Dr. Sivanathan suggests, Stick to your strongest point and resist the temptation of trying to best others with brute force.
Podcast: Â How to Hire 24 Experienced Agents This Year (Recruiting Playbook)
Earlier this week, I asked Darrell Morgan to join me in the studio to discuss how he consistently hires more than 20 experienced agents per year. Darrell is a Director of Operations for Berkshire Hathaway HomeServices Homesale Realty and oversees three offices in Hagerstown, MD, and the surrounding communities.
Asking for Referrals:  “I Trust Your Opinion”
After hearing “I trust your opinion,” the prospect felt safe enough to engage in additional conversation for the next 30 minutes. The best recruiting conversations are built on trust and mutual respect.
Avoiding the Race to the Bottom
Doing the work of crafting a value proposition that uniquely meets the needs of a specific group of agents reduces the friction later in the recruiting process.
Trust Me, You’re Not Alone
I’m a big fan of Sean Cannell. Sean helps aspiring entrepreneurs develop YouTube businesses, and he has captured almost 3.5M subscribers. While he’s really good at sharing his video domain expertise, he’s even better at online marketing.
How Experienced Agents Progress Toward a Hiring Decision–Part 2
Your recruiting prospects will want to talk with you, tell you things, and agree to follow-on appointments when… They feel listened to and validated in a nonjudgmental way. They feel accepted and liked. They feel you understand and appreciate their goals, priorities, and aspirations. They feel you truly understand the context of their situation.
How Experienced Agents Progress Toward a Hiring Decision
Robin Dreeke is an expert on building trust and rapport. In a corporate keynote address, he explained the progression individuals go through when making a commitment to another person.
How to Use Recruiting Personas to Improve Your Hiring Results
In late January, we pre-released our Real Estate Personas and Avatars Guide for Real Estate Leaders to just Insight readers.
This week, we’re releasing to the general public. This 15-page resource outlines the 11 most common real estate personas.
To Scale: Recruiting Must Be Your #1 Focus
The purpose of adding great people to your team is to multiply your efforts. It’s the most productive work you can be doing. Any time you’re pulled away from this work, you’re giving up your opportunity to multiply, and it reduces your long-term effectiveness and ability to grow.
The Secret to Attracting More Recruiting Prospects
We identified a robust and consistent relationship between question-asking and liking. People who ask more questions, particularly follow-up questions, are attracted to and better liked by their conversation partners.
Recruiting Insight Releases Updated Recruiting Performance Results
View Here The Difference Between a List and a Hire Most recruiting tools hand you a spreadsheet and walk away. Recruiting...
Who’s Moving Right Now?
We just finished the first quarter, and we’re getting our first look at the year-to-date agent movement data for 2026. Who’s moving? For the solo agent, the most common movement profile is an individual doing about $2.7M in production with a sell-side ratio of just over 40%.
Questions You Shouldn’t Answer During an Interview
Answering the same questions interview after interview is not the best use of your time—especially if the answer requires you to take 15 minutes on a white board mapping out how commission splits work! Great hiring managers know that successful interviews happen when the candidate does most of the talking.
How Recruiting Prospects Change Their Minds–Part 2
If you’re only engaging those recruiting prospects who can be swayed by logic, you’ll miss most of the opportunities.
How Recruiting Prospects Change Their Minds
To get someone to change their mind, it’s helpful to classify their decision-making perspective and use a different approach depending on their viewpoint.
The Hidden Characteristic Most High-Performing Recruiters Share
It may seem like a subtle distinction, but what you believe about yourself and your organization taints all parts of the recruiting process—for the good or for the bad. Recruiters, therefore, have a tremendous amount of power as change agents in their companies.
What Makes a Task Important?
You’re probably familiar with the “important vs. urgent” quadrant method of organizing projects or tasks. While this life hack is helpful, it doesn’t give much guidance on how to determine if something is truly important.
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Recruiting Solutions For All Stages of Your Business
TalentScout
Proactive Outreach to Your Ideal Agent
TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.
CoRecruit
Experienced Agent Attraction At Scale
CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.
ThirdPool
New Agent Sourcing At Scale
ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.