What Makes a Task Important?

by | Mar 26, 2026

You’re probably familiar with the “important vs. urgent” quadrant method of organizing projects or tasks.

While this life hack is helpful, it doesn’t give much guidance on how to determine if something is truly important.

Harvard researchers weighed in on this topic and offered helpful advice on how to designate something as important.

Ask yourself, does this project or task…

Have a high probability of success?

Have an impact on leading indicators?

Give you a competitive advantage?

Align with your long-term goals and values?

Carry consequences if not completed soon?

If you answer “yes” to all five of these issues, designate the project or task as important, and focus on getting it done.

Notice that recruiting matches all five of these criteria, and it should always be on your task list.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.