Podcast:  How to Hire 24 Experienced Agents This Year (Recruiting Playbook)

by | Apr 16, 2026

If you’re finding it difficult to gain traction in today’s hyper-competitive experienced agent recruiting landscape, I have some timely insights I’m excited to share.

Earlier this week, I asked Darrell Morgan to join me in the studio to discuss how he consistently hires more than 20 experienced agents per year.

Darrell is a Director of Operations for Berkshire Hathaway HomeServices Homesale Realty and oversees three offices in Hagerstown, MD, and the surrounding communities.

Like most of you, he’s a busy leader who works hard to provide a high level of support to the agents who depend on him.

But he doesn’t stop there.

He invests about three hours per week in proactive growth activities (prospecting and follow-up) for his offices.

And the return on that investment is remarkable.

During our discussion, Darrell lays out the exact process he uses to achieve this level of recruiting success.

Discipline, consistency, and working a system equip him to achieve what we all know to be true:

Great leaders attract talent.

YouTube video

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Focus Less on What Your Competitors Offer

Focus Less on What Your Competitors Offer

While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.