In simple terms, the more you’re exposed to something or someone, the more attractive it becomes.
Insight Topics
Explore a wide range of topics, from recruitment strategies and leadership challenges to adapting to market trends and personal development. You can also find Insights that discuss the importance of branding, effective communication, and innovative practices, providing real estate leaders with insights and tools to become better at recruiting.
Stop Promoting and Start Attracting
The promotional techniques used in a simple sale feel inappropriate to a recruiting prospect. You would never say: Â If you sign...
Latest Agent Migration Report Just Released
Yesterday, our team published the latest Agent Migration Report, and it’s packed full of the latest movement trends and insights.
Recruiting Insight Releases 2026 Agent Migration Report: $15.7 Billion Strategic Shift Reveals Internal Mobility as Key to Real Estate Survival
$15.7B in Agent Production Shifts Reveal Internal Mobility as the Industry’s Most Overlooked Retention Strategy SEATTLE,...
The Master Dichotomy: Â School of Success vs. Club of Elites
But to be successful, you’ll need to dig deeper and identify one of the 11 recruiting personas that best matches your prospect’s situation.
This is where our Real Estate Personas and Avatars Guide for Real Estate
Leaders can help.
How to Use Recruiting Personas to Improve Your Hiring Results
Earlier this week, we released our Real Estate Personas and Avatars Guide for Real Estate Leaders.
This 15-page resource outlines the 11 most common real estate personas.
Hiring People Like You
Some hiring managers focus their attention on prospects who have similar tendencies and screen out those who display differences.
No One Moves Without a High-Level of Certainty
A recruiting prospect will only make a commitment when they become 100% certain that this is the best decision for their career and personal well-being.
Building Your Recruiting Plan for 2026
Have you built your recruiting plan for this year?  If not, here’s a post from our archive that will help get started. This...
Reciprocity vs. Quid Pro Quo
Discover the strategic use of reciprocity and quid pro quo in real estate recruitment for better outcomes and efficiency in securing new talent.
Agent Migration: Â More Movement Trends
A study of emerging trends in real estate agent migration, offering practical insights to enhance recruitment and address agency vulnerabilities.
Escaping the Drama Triangle
Explore the shift from rescuer to coach, fostering a positive work environment and empowering agents to solve their own problems in the real estate sector.
The Drama Triangle
Dive into the psychologically driven “Drama Triangle” and its implications on leadership, communication and development within the real estate industry.
Agent Migration: Â Lifeboat Economics
Delving into agent migration trends, this piece highlights important implications for both legacy, and low-fee/cloud-based brokerage models.
Hoping Your Agents Don’t Leave is Not a Retention Strategy
Discover the power of retention interviews and their role in sustaining profitable agents in the competitive real estate industry.
Big Ask and Small Ask Options
Explore our “big ask” and “small ask” strategies to reshape your real estate recruitment approach by keeping potential hires engaged.
Making a Compelling Financial Offer
Pool the power of hope in your recruiting strategy, ask the right questions, and stand out in the real estate industry.
What $15.7B in Agent Migration Tells Us About 2026
Explore the implications of agent migration, highlighting the impact of high-performing agents, efficiency ratios, and the stability premium.
How to Create a Recruiting Buzz That Will Attract Others
Go beyond feature-listing in recruitment – evoke love for your office and team, creating a ‘buzz’ that attracts top prospects.
Making a Compelling Financial Offer
Unveiling the truth about Gen Z’s primary job consideration and exploring strategies for effective communication about compensation in real estate recruitment.
Talent Attraction Magic
Imbue your hiring process with a “magic” formula. Enhance talent attraction by merging desire, action, and consistency in your leadership role.
Rebuilding Your Recruiting Swing
Explore how to revamp your traditional recruiting strategies to maintain relevance and boost your success in the evolving real estate industry.
Growing Your Talent Attraction Identity
Ben Hess underscores identity transition as a powerful strategy in real estate talent recruitment and personal growth for successful leadership.
The Unintended Consequences of Over-Promoting
Consider your communication style in recruiting – unwanted criticism can push prospects away, while positivity could be the key to change.
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Recruiting Solutions For All Stages of Your Business
TalentScout
Proactive Outreach to Your Ideal Agent
TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.
CoRecruit
Experienced Agent Attraction At Scale
CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.
ThirdPool
New Agent Sourcing At Scale
ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.