Insight Topics

Explore a wide range of topics, from recruitment strategies and leadership challenges to adapting to market trends and personal development. You can also find Insights that discuss the importance of branding, effective communication, and innovative practices, providing real estate leaders with insights and tools to become better at recruiting.

Why Struggling is a Great Predictor of Success

Why Struggling is a Great Predictor of Success

Those who aren’t stars in youth and who don’t land the plum jobs early on, must cast about for direction and meaning. When they find their way, they’re already trained in the mental habits of managing difficulty and re-framing expectations.

Recognizing Cognitive Dissonance

Recognizing Cognitive Dissonance

As a recruiter or hiring manager, you’ll constantly be running up against cognitive dissonance when connecting with your prospects.

The Simple Psychology of Real Estate Recruiting (Second Edition) Now Available

The Simple Psychology of Real Estate Recruiting (Second Edition) Now Available

I’m excited to announce the release of the second edition of our e-book, The Simple Psychology of Real Estate Recruiting.  Over the past several years, we’ve had the opportunity to work with brokerage leaders across the country who are all trying to solve the same problem: How to consistently attract and retain talented agents in an increasingly competitive market.

A More Effective Way to Ask for a Referral

A More Effective Way to Ask for a Referral

“Do you know anyone…?” is open-ended and quite overwhelming. It likely will produce the respectful response:  “Well, I’m not sure, I’ll think about it.” “Who do you know who…?” will likely move your guest into searching their mind for just one person who might be a fit for you.

The Importance of Second Impressions

The Importance of Second Impressions

The second impression typically happens when the recruiter or hiring manager first connects with the candidate via phone or text message.

How Negative Emotion Kills Your Recruiting Effectiveness

How Negative Emotion Kills Your Recruiting Effectiveness

Multitasking and constant interruptions at work can lead people to display negative emotions in addition to stress.
The connection between negative emotion and constant interruptions was so strong, the researchers likened it to a contagion.

The Loyalty Perception Gap

The Loyalty Perception Gap

Every organization has retention vulnerabilities, and the first step to solving the problem is admitting it exists.

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Recruiting Solutions For All Stages of Your Business

TalentScout

Proactive Outreach to Your Ideal Agent

TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.

CoRecruit

Experienced Agent Recruiting At Scale

CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.

ThirdPool

New Agent Sourcing At Scale

ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.