A critical distinction in agent mobility is between those who move within the same brand (consolidations) and those who switch from competing brands (external moves).
In Q2 of 2025, consolidations increased by almost 20% compared to Q1.
A consolidation is typically a cost-cutting tactic designed to improve profitability, but it often causes disruption among the offices and agents involved.
And disruption means opportunity for nearby hiring managers and recruiters.
Agents who prefer a smaller, more intimate environment may be open to making a move.
And it’s not just large brands and offices feeling financial pressure—smaller brokerages and teams struggling with profitability are also consolidating through mergers, acquisitions, and walkovers with in-market competitors.
The agent migration trend data is sending a clear message:
Your recruiting strategy for the second half of 2025 should include tactics for capitalizing on agent consolidations in your marketplace.
When your competitors are struggling, it’s not the time to be passive.
