Why Emotional Connections Are Needed to Sustain Recruiting Relationships

by | May 11, 2026

In an effort to appear competent and “put their best foot forward”, many recruiting prospects are reluctant to share their problems.

When being evaluated, we all have a natural and subconscious desire to become the person a hiring manager is looking to hire.

Expressing strengths, describing work experiences related to the new job, downplaying weaknesses, etc.  All positive.  All good.  All surfacy.

An effective hiring manager knows better than to play this game.

It doesn’t support the objective of building an emotional connection with the candidate.

An emotional connection is what’s necessary to sustain a candidate through a long hiring journey lined with competitors.

An emotional connection is built through sharing problems, frustrations, and difficulties–not all the surfacy good stuff.

Ask directly:  What problems are you trying to solve in your life right now?

 

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.