The Avocado Principles

by | May 8, 2026

Earlier this week, my wife was explaining the process she uses to buy and ripen avocados for our family.  

My wife finds a perfectly ripened avocado to be one of the best ways to start her day.

This reminded me of  one of my favorite Seth Godin posts.

Here’s Seth’s advice about avocados (and recruiting):

If you wait until you really want an avocado, the market won’t have any ripe ones. You need to buy them in advance.

If you eat an avocado that’s not quite ripe, you won’t enjoy it. AND, you won’t have a chance to enjoy it tomorrow, when it would have been perfect if you had only waited.

If you live your life based on instant gratification and little planning, you’ll either never have a good avocado, or you’ll pay more than you should to someone else who planned ahead.

Buy more avocados than you think you need, because the hassles are always greater than the cost, so you might as well invest.

And since you have so many, share them when they’re ripe. What goes around comes around.

It only makes sense to think of recruiting in these terms.

The recruiting advantage goes to those who plan ahead and build a bench of talented individuals who ripen when the time’s right.

They alone will enjoy the fruits of hiring high-performers.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.