Resource Library
Explore a wide range of topics, from recruitment strategies and leadership challenges to adapting to market trends and personal development. You can also find Insights that discuss the importance of branding, effective communication, and innovative practices, providing real estate leaders with insights and tools to become better at recruiting.
Real Estate Agent Migration and Brokerage Model Trends
In-depth analysis of current trends in agent movement and various brokerage models’ effectiveness in today’s real estate market. This comprehensive report provides valuable insights for industry professionals aiming to understand and adapt to the evolving landscape.
Read More
The Real Estate Personas and Avatars [eBook]
A practical guide to understanding the different “types” of people you’re trying to recruit or influence so you can stop using one generic pitch and start speaking to what actually motivates them. The result is a simple framework you can use to spot patterns quickly, tailor your approach, and have conversations that feel more personal, confident, and effective.
Read More
The Simple Psychology of Real Estate Recruiting [2nd Edition]
Learn how to build quick rapport, actively listen, and create meaningful connections with candidates, transforming acquaintances into hires. Explore practical strategies for retaining agents and understanding why they choose or leave specific offices.
Read More
The Simple Psychology of Real Estate Recruiting [2nd Edition] [Cliff Notes]
Abbreviated version of our transformative eBook, breaking down real estate recruiting into a simple psychology playbook. It gives you a repeatable framework to create connection, diagnose defection triggers, and guide the conversation from curiosity to commitment.
Read More
Belief Stack Guide [2nd Edition]
A revised guide that shows how real estate recruiting results are driven less by external circumstances (market, splits, lead lists) and more by the thoughts leaders choose, using a simple cause-and-effect framework called “The Model.”
Read More
The Simple Psychology of Real Estate Recruiting [2nd Edition] [Audio Book]
Learn how to build quick rapport, actively listen, and create meaningful connections with candidates, transforming acquaintances into hires. Now in audio format!
Read More
Science of Smart Goal Setting [eBook]
Read More
Leveraging Today's Market Conditions [Flyer]
Read More
Close the Gap [Checklist]
Use this checklist to identify the gaps in your real estate business, from organizing your database to converting appointments and generating leads. Rate your performance on a scale of 1 to 10 in key areas, and pinpoint actions you can take now to overcome what’s holding you back.
Read More
CoRecruit Quarterly Review [Worksheet]
Read More
Self-Activating Questions
Read More
Small Group Guide [eBook]
Read More
Initiating More Conversations [Case Study]
A strategic guide for real estate recruiters on engaging warm prospects using value-driven outreach. Learn how John Coyne leveraged a personalized agent performance self-assessment to spark meaningful conversations, increase engagement, and drive recruitment success.
Read More
CEO Team Manual [eBook]
The CoRecruit CEO Team Manual provides a structured guide for building and managing a high-performing real estate team, emphasizing the importance of systems, leadership, and strategic growth. It outlines different team structures, key requirements for starting a team, and the significance of having a clear business and marketing plan to ensure profitability and sustainability.
Read More
Made for Leaders Like You!
Get our newsletter and discover actionable strategies to transition your hiring process into a foundation for success
Recruiting Solutions For All Stages of Your Business
TalentScout
Proactive Outreach to Your Ideal Agent
TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.
CoRecruit
Experienced Agent Attraction At Scale
CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.
ThirdPool
New Agent Sourcing At Scale
ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.