The Recruiting Secrets of a 190-Agent Mega-Team

by | Jul 27, 2022

It’s a great day to recruit, and today we’re making a stop in Minneapolis and checking in with Ryan O’Neill.

Ryan is the founder and team leader of The Minnesota Real Estate Team. This is an appropriate name because they have been the #1 selling team in the State of Minnesota for many years.

Ryan started his team in 2005 (long before teams were common on the real estate industry) and built it into an organization that is much larger and prominent than most brokerages.

Last year, they were ranked #14 on the Real Trends list of the highest producing mega-teams in the country. They got there by closing over 2,200 transactions and $750 million in sales.

Of course, it takes a lot of recruiting to achieve this level of success, and Ryan is one of the best in the industry at attracting and retaining the best agents in his marketplace.

In fact, he’s so good at attracting talent, the Minnesota Star Tribune named Ryan’s team the #1 Mid-Sized Company to work for in Minnesota.

This isn’t the top spot for real estate companies, this is the #1 ranking among all companies. It’s rare when a real estate company wins an award like this, so he must be doing something special.

Let’s jump in and see what we can learn from Ryan’s achievements.

Watch Now

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.